Revenue calculator

Model member earnings under different subscriber, pricing, and Apple cut scenarios. Defaults reflect Dewdrop's launch-year projections; adjust to explore PillDrop, FeedDrop, or any future member product.

Inputs

Product Dewdrop

Monthly subscribers 2,500

0 — 25,000 paying users

Subscription mix All monthly

$4.99/mo · $39.99/yr

Apple cut 30% (Year 1)

Small Business Program drops to 15% in Year 2

Gross revenue / month

$12,475

Before Apple cut

Net to studio account

$8,733

After Apple's share

IP owner share (75%)

$6,549

Paid directly to IP licensor

Platform fee (25%)

$2,183

Distributed by member equity

Per-member monthly take

Dewdrop · monthly

Tim Culpepper · IP owner + member

75% IP share + 20% slice of platform fee

$6,549 IP + $437 equity

$6,986

Penny Platt · Founder & CCO

55% slice of the 25% platform fee

55% × $2,183

$1,201

Arthur Petersen · CGO

25% slice of the 25% platform fee

25% × $2,183

$546

Annualized: $104,800 total studio revenue

Assumptions & caveats

What this model captures — and what it doesn't

Captures: Apple's revenue cut, the 75/25 publishing split, equity-weighted distribution of the platform fee, and the dual benefit accruing to a member who is also the IP owner of the title in question.

Doesn't capture: taxes (each member handles their own), entity-level expenses (hosting, legal, tooling), refunds/churn, promotional pricing, App Store currency conversion, or annual subscriber up-front cash flow timing.

Use this for relative scenario thinking, not for accounting or tax planning. Distributions to members happen on a quarterly basis per the Operating Agreement.